Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify the changes taking place in the global, online business environment.
€115.78
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格式 PDF ● 网页 209 ● ISBN 9781527535831 ● 编辑 Jessica Lichy ● 出版者 Cambridge Scholars Publishing ● 发布时间 2019 ● 下载 3 时 ● 货币 EUR ● ID 7067635 ● 复制保护 Adobe DRM
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