Ebook > Fiction > Narrative Literature > Essays, Feuilleton, Literary Criticism > João Anzanello Carrascoza: De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo (ePUB)

João Anzanello Carrascoza
De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo [EPUB ebook]

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Cover of João Anzanello Carrascoza: De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo (ePUB)

João Anzanello Carrascoza investiga os aspectos do consumo mobilizados na comunicação publicitária por meio de obras literárias de autores nacionais e estrangeiros. O autor demonstra como o texto publicitário mimetiza recursos linguísticos e procedimentos usuais da literatura na formação de seu cânone. O livro reúne dez ensaios publicados em revistas acadêmicas ou em obras coletivas como artigos autônomos acompanhados de um texto inédito, explorando os encontros férteis entre a arte literária e o universo publicitário.

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Language Portuguese ● Format EPUB ● Pages 208 ● ISBN 9786557144473 ● File size 8.2 MB ● Publisher Editora Unesp ● City São Paulo ● Country BR ● Published 2023 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 9615379 ● Copy protection Adobe DRM

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