Catalog > Fiction > Letteratura narrativa > Saggi, caratteristiche, critica letteraria > João Anzanello Carrascoza: De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo (ePUB)

João Anzanello Carrascoza
De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo [EPUB ebook]

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Copertina di João Anzanello Carrascoza: De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo (ePUB)

João Anzanello Carrascoza investiga os aspectos do consumo mobilizados na comunicação publicitária por meio de obras literárias de autores nacionais e estrangeiros. O autor demonstra como o texto publicitário mimetiza recursos linguísticos e procedimentos usuais da literatura na formação de seu cânone. O livro reúne dez ensaios publicados em revistas acadêmicas ou em obras coletivas como artigos autônomos acompanhados de um texto inédito, explorando os encontros férteis entre a arte literária e o universo publicitário.

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Lingua Portoghese ● Formato EPUB ● Pagine 208 ● ISBN 9786557144473 ● Dimensione 8.2 MB ● Casa editrice Editora Unesp ● Città São Paulo ● Paese BR ● Pubblicato 2023 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 9615379 ● Protezione dalla copia Adobe DRM

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