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John Dawson
Marketing Environment (RLE Marketing) [PDF ebook]

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Cover of John Dawson: Marketing Environment (RLE Marketing) (PDF)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Language English ● Format PDF ● Pages 380 ● ISBN 9781317647300 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377559 ● Copy protection Adobe DRM

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