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John Dawson
Marketing Environment (RLE Marketing) [PDF ebook]

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Örtmek John Dawson: Marketing Environment (RLE Marketing) (PDF)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

€56.55

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Dil İngilizce ● Biçim PDF ● Sayfalar 380 ● ISBN 9781317647300 ● Yayımcı Taylor and Francis ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3377559 ● Kopya koruma Adobe DRM

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John A. Dawson UK) Dawson John (University of Edinburgh UK) Dawson John (University of Stirling John Dawson

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