A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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Language English ● Format EPUB ● Pages 536 ● ISBN 9781137003775 ● Publisher Macmillan Education UK ● Published 2012 ● Downloadable 3 times ● Currency EUR ● ID 4908618 ● Copy protection Adobe DRM
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