This book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion businesses. It is rooted in a lengthy investigative research project that deployed undergraduate and graduate students and faculty researchers to US fashion businesses that rely on cotton to make their garments – with the goal of better understanding how such a key resource is sourced, priced, transported, manipulated and, ultimately, sold on to the consumer as a stylish garment. The contributors focus in particular on the role of brands in the marketing of cotton goods, and the way that brand marketing creates distinctions, valuable in the marketplace, between various versions of what are at base similar items of clothing, like t-shirts and underclothes. The book also explores the importance of the ‘Made in the USA’ campaign, with its appeal to consumers concerned about local manufacturing employment, reduced resource use and social responsibility.
Table of Content
Acknowledgements
Joseph H. Hancock, II, Nioka N. Wyatt & Tasha L. Lewis
Cotton Incorporated
Nioka N. Wyatt
The Historical Thread of Cotton
Virginia Theerman
Appalatch: Democratically Disrupting Domestic Production through Innovation
Sarah Portway
Made in the USA: Spotlight on Fashions Unlimited
Shahida Hasan
Study NY’s Domestic Organic Cotton Farm-to-Fashion Supply Chain
Helen Trejo
Raleigh Denim: Curating Each Detail to Create the Perfect Jeans
Stephen Guarino & Joseph H. Hancock, II
How the Oranges Allowed Lilly to Blossom from Juices to Dresses
Shahida Hasan & Nioka N. Wyatt
Eileen Fisher: Timeless Visionary
Autumn S. Newell
Trend Forecasting
Nioka N. Wyatt
About the author
Nioka Wyatt is an associate professor and director of the Fashion Merchandising and Management programme at Thomas Jefferson University. Nioka spent her tenure working at Qurate Group (QVC) in the Quality Assurance department and later transitioned into jewelry production for celebrities. Nioka has extensive knowledge in fashion merchandising and product development for consumer products. Nioka serves as a consultant in product development and global fashion management. Nioka’s research merges culture, experiential learning, design thinking, production and product development. Nioka earned her MBA and has a BS in fashion industry management from Thomas Jefferson University (Philadelphia College of Textiles & Science).
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