Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.
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Language English ● Format PDF ● ISBN 9780203870341 ● Publisher Taylor & Francis ● Published 2009 ● Downloadable 6 times ● Currency EUR ● ID 2297884 ● Copy protection Adobe DRM
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