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Márcio Oliveira
49 Reflexões Sobre Marketing & Negócios [PDF ebook]

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Cover of Márcio Oliveira: 49 Reflexões Sobre Marketing & Negócios (PDF)

Há alguns anos comecei a ficar incomodado e a questionar a forma de se trabalhar com marketing e comunicação. Meu questionamento está baseado principalmente no quanto estas atividades estão colaborando para aumentar o que chamo de GAP entre o que uma empresa diz que é (ou quer ser) versus a sua prática real diária no relacionamento com seus clientes. Desde então, resolvi registrar algumas frases e pensamentos que surgiram naturalmente em bate-papos, reuniões, projetos e nos momentos que costumo chamar de ‘reflexões da cafeteria.’ O objetivo deste livro é compartilhar 49 destas frases e reflexões, que trazem muito sobre a minha visão de Marketing, Relacionamento e Negócios. E por que 49? Simplesmente porque 50 seria óbvio demais.

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Language Portuguese ● Format PDF ● Pages 104 ● ISBN 3410001393754 ● File size 0.4 MB ● Publisher Clube de Autores ● City Joinville ● Country BR ● Published 2013 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 10129232 ● Copy protection Adobe DRM

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