3 Ebooks by Marco Ieva
Marco Ieva & Cristina Ziliani: Loyalty Management
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they pr …
EPUB
English
DRM
€48.77
Marco Ieva & Cristina Ziliani: Loyalty Management
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they pr …
PDF
English
DRM
€48.97
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: r …
PDF
English
€149.79
