This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
€149.79
About the author
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
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Language English ● Format PDF ● Pages 202 ● ISBN 9783031065811 ● File size 6.6 MB ● Editor Francisco J. Martínez-López & Juan Carlos Gázquez-Abad ● Publisher Springer International Publishing ● City Cham ● Country CH ● Published 2022 ● Downloadable 24 months ● Currency EUR ● ID 8407614 ● Copy protection Social DRM
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