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Mario Schranz
Wirtschaft zwischen Profit und Moral [PDF ebook]
Die gesellschaftliche Verantwortung von Unternehmen im Rahmen der öffentlichen Kommunikation

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Table of Content

und Fragestellung.- Die gesellschaftliche Verantwortung von Unternehmen.- Wirtschaft zwischen Profit und Moral.- Reputation, öffentlichkeit und sozialer Wandel.- Die Rolle der Wirtschaft im sozialmarktwirtschaftlichen und im neoliberalen Gesellschaftsmodell.- Sozialreputation in der Mediengesellschaft.- Wandel der Sozialreputation von Unternehmen.- Zusammenfassung und Forschungsausblick.

About the author

Mario Schranz ist am fög – Forschungsbereich Öffentlichkeit und Gesellschaft (IPMZ/SUZ) der Universität Zürich tätig.

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Language German ● Format PDF ● Pages 190 ● ISBN 9783531907178 ● File size 1.3 MB ● Publisher VS Verlag für Sozialwissenschaften ● City Wiesbaden ● Country DE ● Published 2008 ● Downloadable 24 months ● Currency EUR ● ID 2159208 ● Copy protection Social DRM

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