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Mario Schranz
Wirtschaft zwischen Profit und Moral [PDF ebook]
Die gesellschaftliche Verantwortung von Unternehmen im Rahmen der öffentlichen Kommunikation

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Örtmek Mario Schranz: Wirtschaft zwischen Profit und Moral (PDF)

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İçerik tablosu

und Fragestellung.- Die gesellschaftliche Verantwortung von Unternehmen.- Wirtschaft zwischen Profit und Moral.- Reputation, öffentlichkeit und sozialer Wandel.- Die Rolle der Wirtschaft im sozialmarktwirtschaftlichen und im neoliberalen Gesellschaftsmodell.- Sozialreputation in der Mediengesellschaft.- Wandel der Sozialreputation von Unternehmen.- Zusammenfassung und Forschungsausblick.

Yazar hakkında

Mario Schranz ist am fög – Forschungsbereich Öffentlichkeit und Gesellschaft (IPMZ/SUZ) der Universität Zürich tätig.

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Dil Almanca ● Biçim PDF ● Sayfalar 190 ● ISBN 9783531907178 ● Dosya boyutu 1.3 MB ● Yayımcı VS Verlag für Sozialwissenschaften ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2008 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 2159208 ● Kopya koruma Sosyal DRM

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