Catalog > Social Sciences > General > Michael Oswald: Strategisches Framing (ePUB)

Michael Oswald
Strategisches Framing [EPUB ebook]
Eine Einfuhrung

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In der Politischen Kommunikation sind Frames allgegenwärtig, da die politische Realität oft spezifisch konstruiert wird. Kommunikatoren setzen dabei ihre Information in einen bestimmten Deutungsrahmen, um gewisse Stimmungen zu verbreiten. Sie ‚framen‘ damit das Thema gezielt und wollen so die Debatte um die jeweilige Angelegenheit leiten oder zumindest mitbestimmen. Dieses Lehrbuch bietet eine Einführung in das Verständnis von Frames und Framing-Strategien, es liefert eine Übersicht der Inhalte der vielfältigen und breitgefächerten Framing-Forschung sowie eine Grundlage für das wissenschaftliche Arbeiten mit Frames.

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Language German ● Format EPUB ● ISBN 9783658242848 ● Publisher Springer Fachmedien Wiesbaden ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 7281295 ● Copy protection Adobe DRM

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