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Michael Oswald
Strategisches Framing [EPUB ebook]
Eine Einfuhrung

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Capa do Michael Oswald: Strategisches Framing (ePUB)

In der Politischen Kommunikation sind Frames allgegenwärtig, da die politische Realität oft spezifisch konstruiert wird. Kommunikatoren setzen dabei ihre Information in einen bestimmten Deutungsrahmen, um gewisse Stimmungen zu verbreiten. Sie ‚framen‘ damit das Thema gezielt und wollen so die Debatte um die jeweilige Angelegenheit leiten oder zumindest mitbestimmen. Dieses Lehrbuch bietet eine Einführung in das Verständnis von Frames und Framing-Strategien, es liefert eine Übersicht der Inhalte der vielfältigen und breitgefächerten Framing-Forschung sowie eine Grundlage für das wissenschaftliche Arbeiten mit Frames.

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Língua Alemão ● Formato EPUB ● ISBN 9783658242848 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2019 ● Carregável 3 vezes ● Moeda EUR ● ID 7281295 ● Proteção contra cópia Adobe DRM

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