Catalog > Sciences > General > Michael Oswald: Strategisches Framing (ePUB)

Michael Oswald
Strategisches Framing [EPUB ebook]
Eine Einfuhrung

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In der Politischen Kommunikation sind Framings allgegenwärtig. Zum einen entstehen sie unwillkürlich, da Themen stets in einer spezifischen Perspektive dargestellt werden. Zum anderen wird die politische Realität auch oft konstruiert. Kommunikatoren setzen dabei ihre Information in einen bestimmten Deutungsrahmen, sie ‚framen‘ das Thema also gezielt und wollen so die Debatte um die jeweilige Angelegenheit leiten oder zumindest mitbestimmen. Dieses Lehrbuch bietet eine Einführung in das Verständnis von Frames und Framing-Strategien. Es liefert einen Abriss über die vielfältige und breitgefächerte Framing-Forschung sowie eine Grundlage für das wissenschaftliche Arbeiten mit Frames. Für die 2. Auflage wurde das Buch grundlegend überarbeitet und aktualisiert.

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Language German ● Format EPUB ● ISBN 9783658362058 ● Publisher Springer Fachmedien Wiesbaden ● Published 2022 ● Downloadable 3 times ● Currency EUR ● ID 8363948 ● Copy protection Adobe DRM

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