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Michael Oswald
Strategisches Framing [EPUB ebook]
Eine Einfuhrung

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Capa do Michael Oswald: Strategisches Framing (ePUB)

In der Politischen Kommunikation sind Framings allgegenwärtig. Zum einen entstehen sie unwillkürlich, da Themen stets in einer spezifischen Perspektive dargestellt werden. Zum anderen wird die politische Realität auch oft konstruiert. Kommunikatoren setzen dabei ihre Information in einen bestimmten Deutungsrahmen, sie ‚framen‘ das Thema also gezielt und wollen so die Debatte um die jeweilige Angelegenheit leiten oder zumindest mitbestimmen. Dieses Lehrbuch bietet eine Einführung in das Verständnis von Frames und Framing-Strategien. Es liefert einen Abriss über die vielfältige und breitgefächerte Framing-Forschung sowie eine Grundlage für das wissenschaftliche Arbeiten mit Frames. Für die 2. Auflage wurde das Buch grundlegend überarbeitet und aktualisiert.

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Língua Alemão ● Formato EPUB ● ISBN 9783658362058 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2022 ● Carregável 3 vezes ● Moeda EUR ● ID 8363948 ● Proteção contra cópia Adobe DRM

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