Catalog > Social Sciences > Economy > Mike Friedrichsen & Johanna Grublbauer: Strategisches Management von Medienunternehmen (PDF)

Mike Friedrichsen & Johanna Grublbauer
Strategisches Management von Medienunternehmen [PDF ebook]
Einfuhrung in die Medienwirtschaft mit Case-Studies

Support

Cover of Mike Friedrichsen & Johanna Grublbauer: Strategisches Management von Medienunternehmen (PDF)

Die Autoren präsentieren Management-Ansätze und die Geschäftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewählter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Führung und in das dynamische Umfeld von Medienhäusern gewährt. Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Lösungen bereits gefunden wurden.
Die 2. Auflage wurde um eine neue Fallstudie erweitert.

€21.42

Buy this ebook and get 1 more FREE!

Language German ● Format PDF ● ISBN 9783658095017 ● Publisher Springer Fachmedien Wiesbaden ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 6384521 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Mike Friedrichsen Johanna Grublbauer Peter Haric

253,697 Ebooks in this category

Cover of Edward E. (PanAgora Asset Management, Boston, Massachusetts, USA) Qian: Portfolio Rebalancing

Edward E. (PanAgora Asset Management, Boston, Massachusetts, USA) Qian: Portfolio Rebalancing

The goal of Portfolio Rebalancing is to provide mathematical and empirical analysis of the effects of portfolio rebalancing on portfolio returns and risks. The mathematical analysis answers the quest …

Cover of Jon M. (Co-Founder, Value Transformation, LLC, Texas, USA) Quigley & Kim L. Robertson: Configuration Management, Second Edition

Jon M. (Co-Founder, Value Transformation, LLC, Texas, USA) Quigley & Kim L. Robertson: Configuration Management, Second Edition

The book provides a comprehensive approach to configuration management from a variety of product development perspectives, including embedded and IT. It provides authoritative advice on how to extend …

Cover of Monica Wachowicz: Object-Oriented Design for Temporal GIS

Monica Wachowicz: Object-Oriented Design for Temporal GIS

There has been an increasing demand in GIS for systems that support historical data: time-series data as well as mobility information. From a modelling perspective, there are advantages in integratin …

Cover of Stacey Hall & Eric Schwarz: Sport Facility Operations Management

Stacey Hall & Eric Schwarz: Sport Facility Operations Management

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

Cover of Chin Kang Chen & Fang-Yie (Point Pleasant, New Jersey, USA) Leu: Managing Human Capital in Today’s Globalization

Chin Kang Chen & Fang-Yie (Point Pleasant, New Jersey, USA) Leu: Managing Human Capital in Today’s Globalization

This book explores important issues in human capital in human resource management as it relates to management information systems (MIS). It highlights how management information systems are implement …

Cover of PhD, MA, Barbara Berkovich & MD, Amy Sitapati: Applied Population Health

PhD, MA, Barbara Berkovich & MD, Amy Sitapati: Applied Population Health

Electronic Health Record (EHR) systems today provide increasing levels of clinical decision support and are the fulcrum for change for value-based healthcare delivery. Billions of dollars of governme …

Cover of Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

This book fully details, as the title suggests, the real secret to maximizing an organization”s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Cover of Christophe Wiart: Medicinal Plants of Asia and the Pacific

Christophe Wiart: Medicinal Plants of Asia and the Pacific

Drawing on the author”s extensive personal experience, Medicinal Plants of Asia and the Pacific provides comprehensive coverage of the medicinal plants of the region. Describing more than 300 compou …

Cover of Sven Jorgensen & Jose Galizia Tundisi: Handbook of Inland Aquatic Ecosystem Management

Sven Jorgensen & Jose Galizia Tundisi: Handbook of Inland Aquatic Ecosystem Management

Combining background knowledge and practical tools, Handbook of Inland Aquatic Ecosystem Management gives you an overview of how to manage inland waters in a holistic manner. It examines the problems …

Cover of Roger Conaway & Oliver Laasch: Responsible Business

Roger Conaway & Oliver Laasch: Responsible Business

As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This t …