Електронна книга > Обществознание > Эконом > Mike Friedrichsen & Johanna Grublbauer: Strategisches Management von Medienunternehmen (PDF)

Mike Friedrichsen & Johanna Grublbauer
Strategisches Management von Medienunternehmen [PDF ebook]
Einfuhrung in die Medienwirtschaft mit Case-Studies

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Обложка Mike Friedrichsen & Johanna Grublbauer: Strategisches Management von Medienunternehmen (PDF)

Die Autoren präsentieren Management-Ansätze und die Geschäftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewählter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Führung und in das dynamische Umfeld von Medienhäusern gewährt. Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Lösungen bereits gefunden wurden.
Die 2. Auflage wurde um eine neue Fallstudie erweitert.

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язык немецкий ● Формат PDF ● ISBN 9783658095017 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2015 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6384521 ● Защита от копирования Adobe DRM

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