Min Ding & Jehoshua Eliashberg 
Innovation and Marketing in the Pharmaceutical Industry [PDF ebook] 
Emerging Practices, Research, and Policies

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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.  The stakes are high, with each new product raising the prospect of spectacular success—or failure.  Worldwide revenues are approaching $1 trillion; in the U....

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Table of Content

Chapter 1 The Pharmaceutical Industry: Specificity, Challenges and What You Can Learn from this Book.- Chapter 2 Innovation in the Pharmaceutical Industry: The Pr...

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Language English ● Format PDF ● Pages 768 ● ISBN 9781461478010 ● File size 9.4 MB ● Editor Min Ding & Jehoshua Eliashberg ● Publisher Springer New York ● City NY ● Country US ● Published 2013 ● Downloadable 24 months ● Currency EUR ● ID 2831375 ● Copy protection Social DRM

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