Min Ding & Jehoshua Eliashberg 
Innovation and Marketing in the Pharmaceutical Industry [PDF ebook] 
Emerging Practices, Research, and Policies

Stöd

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.  The stakes are high, with each new product raising the prospect of spectacular success—or failure.  Worldwide revenues are approaching $1 trillion; in the U....

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€181.89
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Innehållsförteckning

Chapter 1 The Pharmaceutical Industry: Specificity, Challenges and What You Can Learn from this Book.- Chapter 2 Innovation in the Pharmaceutical Industry: Th...

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Språk Engelska ● Formatera PDF ● Sidor 768 ● ISBN 9781461478010 ● Filstorlek 9.4 MB ● Redaktör Min Ding & Jehoshua Eliashberg ● Utgivare Springer New York ● Stad NY ● Land US ● Publicerad 2013 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 2831375 ● Kopieringsskydd Social DRM

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