Barbara Lewis & Richard Varey 
Internal Marketing: Directions for Management [EPUB ebook] 

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

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Format EPUB ● Halaman-halaman 336 ● ISBN 9781134613939 ● Penyunting Barbara Lewis & Richard Varey ● Penerbit Taylor and Francis ● Diterbitkan 2000 ● Muat turun 6 kali ● Mata wang EUR ● ID 2536866 ● Salin perlindungan Adobe DRM
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