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Barbara Lewis & Richard Varey
Internal Marketing: Directions for Management [EPUB ebook]

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Copertina de Barbara Lewis & Richard Varey: Internal Marketing: Directions for Management (ePUB)

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

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Format EPUB ● Pagini 336 ● ISBN 9781134613939 ● Editor Barbara Lewis & Richard Varey ● Editura Taylor and Francis ● Publicat 2000 ● Descărcabil 6 ori ● Valută EUR ● ID 2536866 ● Protecție împotriva copiilor Adobe DRM

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