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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin Americ …

Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm–in accounting, finance, law, or another field–you know just …

This Note’s For You talks of the people who created the campaigns with the songs we remember the most. From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best po …

How to Make Your Advertising Make Money by John Caples   In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest compan …

Your career journey is your responsibility and it starts with knowing who you are and what you want. Part of that journey is your brand.  When you think of a brand, do images of logos, products, …

Praise for Winning At Retail ‘Winning at Retail offers the most effective strategies availablefor retailers. At Mc Donald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to wh …

Contains the following 4 e-books: Leadership by Choice: Increasing Influence and Effectiveness through Self-Management; Become the Real Deal: The Proven Path to Influence and Executive Presence; Lead …

‘This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple t …

Many people find the thought of sales or selling a frightening, or at least mildly uncomfortable one. People who fear sales, generally have such a view of sales as a result of their own experiences. …