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Conrad Lashley & Alison Morrison
Franchising Hospitality Services [PDF ebook]

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”Franchising in the Hospitality Industry” provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as Mc Donalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

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Format PDF ● Halaman-halaman 296 ● ISBN 9781136402289 ● Penyunting Conrad Lashley & Alison Morrison ● Penerbit Taylor and Francis ● Diterbitkan 2007 ● Muat turun 6 kali ● Mata wang EUR ● ID 2472670 ● Salin perlindungan Adobe DRM

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Conrad Lashley Alison Morrison The Netherlands) Lashley Conrad (Stenden University of Applied Science

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