”Franchising in the Hospitality Industry” provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as Mc Donalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
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Biçim PDF ● Sayfalar 296 ● ISBN 9781136402289 ● Editör Conrad Lashley & Alison Morrison ● Yayımcı Taylor and Francis ● Yayınlanan 2007 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2472670 ● Kopya koruma Adobe DRM
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