Konsum: Reflexionen über einen multidisziplinären Prozess

Dieter Bögenhold

Dieter Bögenhold
Konsum: Reflexionen über einen multidisziplinären Prozess [PDF ebook]

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Dieter Bögenhold nähert sich dem Thema Konsum aus soziologischer Perspektive und bezieht dabei wirtschaftswissenschaftliche Themen wie Marketing und Konsumökonomik sowie andere angrenzende Fachgebiete ein. Der Leser bekommt auf diese Weise einen Überblick über die vielen Facetten dieses Forschungsbereiches. Die Rolle des Konsums in der Ideengeschichte wird ebenso angesprochen wie das Verhältnis zwischen Konsum und Mode oder die „Mc Donaldisierung“ des Konsums.

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Konsum und die Differenzierung von Lebenslagen.- Der demonstrative Konsum.- Schenken als Konsumgenerator.

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Dr. Dieter Bögenhold ist Professor für Soziologie an der wirtschaftswissenschaftlichen Fakultät der Alpen-Adria-Universität Klagenfurt.

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Bahasa Jerman ● Format PDF ● Halaman-halaman 48 ● ISBN 9783658111427 ● Saiz fail 1.3 MB ● Penerbit Springer Fachmedien Wiesbaden GmbH ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2015 ● Muat turun 24 bulan ● Mata wang EUR ● ID 4537425 ● Salin perlindungan Social DRM

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