Konsum: Reflexionen über einen multidisziplinären Prozess

Dieter Bögenhold

Dieter Bögenhold
Konsum: Reflexionen über einen multidisziplinären Prozess [PDF ebook]

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Bìa của Dieter Bögenhold: Konsum: Reflexionen über einen multidisziplinären Prozess (PDF)

Dieter Bögenhold nähert sich dem Thema Konsum aus soziologischer Perspektive und bezieht dabei wirtschaftswissenschaftliche Themen wie Marketing und Konsumökonomik sowie andere angrenzende Fachgebiete ein. Der Leser bekommt auf diese Weise einen Überblick über die vielen Facetten dieses Forschungsbereiches. Die Rolle des Konsums in der Ideengeschichte wird ebenso angesprochen wie das Verhältnis zwischen Konsum und Mode oder die „Mc Donaldisierung“ des Konsums.

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Mục lục

Konsum und die Differenzierung von Lebenslagen.- Der demonstrative Konsum.- Schenken als Konsumgenerator.

Giới thiệu về tác giả

Dr. Dieter Bögenhold ist Professor für Soziologie an der wirtschaftswissenschaftlichen Fakultät der Alpen-Adria-Universität Klagenfurt.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● Trang 48 ● ISBN 9783658111427 ● Kích thước tập tin 1.3 MB ● Nhà xuất bản Springer Fachmedien Wiesbaden GmbH ● Thành phố Wiesbaden ● Quốc gia DE ● Được phát hành 2015 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 4537425 ● Sao chép bảo vệ DRM xã hội

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Dieter Bogenhold

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