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Dieter Brecheis & Gabriele Siegert
Werbung in der Medien- und Informationsgesellschaft [PDF ebook]
Eine kommunikationswissenschaftliche Einfuhrung

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Als grundlegende Einführung zeigt dieses Buch Werbung aus publizistik- und kommunikationswissenschaftlicher Sicht. Es thematisiert die „Werbung in der Medien- und Informationsgesellschaft“. Fokussiert auf die Akteursperspektive trägt die dritte, völlig überarbeitete Auflage aktuellen Veränderungen und Entwicklungen der Werbung Rechnung. Die in den vorangegangenen Auflagen erarbeitete eigene Systematisierung in Form der I/P-Matrix wird um die Dimension der Interaktivität zum IPI-Cube weiterentwickelt. Nach wie vor vermittelt das Buch Studierenden Grundwissen über Theorie und Praxis der Werbung. Praktiker finden darin einen alltagstauglichen Systematisierungsansatz. Die wissenschaftlich-fundierte und mit zahlreichen Praxisbeispielen illustrierte Aufbereitung macht das Buch zur geeigneten Basislektüre für Vorlesungen und Seminare.

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Bahasa Jerman ● Format PDF ● ISBN 9783658158859 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2016 ● Muat turun 3 kali ● Mata wang EUR ● ID 6391923 ● Salin perlindungan Adobe DRM

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