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Dieter Brecheis & Gabriele Siegert 
Werbung in der Medien- und Informationsgesellschaft [PDF ebook] 
Eine kommunikationswissenschaftliche Einfuhrung

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的封面 Dieter Brecheis & Gabriele Siegert: Werbung in der Medien- und Informationsgesellschaft (PDF)

Als grundlegende Einführung zeigt dieses Buch Werbung aus publizistik- und kommunikationswissenschaftlicher Sicht. Es thematisiert die „Werbung in der Medien- und Informationsgesellschaft“. Fokussiert auf die Akteursperspektive trägt die dritte, völlig überarbeitete Auflage aktuellen Veränderungen und Entwicklungen der Werbung Rechnung. Die in den vorangegangenen Auflagen erarbeitete eigene Systematisierung in Form der I/P-Matrix wird um die Dimension der Interaktivität zum IPI-Cube weiterentwickelt. Nach wie vor vermittelt das Buch Studierenden Grundwissen über Theorie und Praxis der Werbung. Praktiker finden darin einen alltagstauglichen Systematisierungsansatz. Die wissenschaftlich-fundierte und mit zahlreichen Praxisbeispielen illustrierte Aufbereitung macht das Buch zur geeigneten Basislektüre für Vorlesungen und Seminare.


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语言 德语 ● 格式 PDF ● ISBN 9783658158859 ● 出版者 Springer Fachmedien Wiesbaden ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 6391923 ● 复制保护 Adobe DRM
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