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Enes Emre BaAYar & Aysel ErciAY
Virtual World and Marketing [PDF ebook]

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This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

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Format PDF ● Halaman-halaman 251 ● ISBN 9781527515512 ● Penyunting Enes Emre BaAYar & Aysel ErciAY ● Penerbit Cambridge Scholars Publishing ● Diterbitkan 2018 ● Muat turun 3 kali ● Mata wang EUR ● ID 6449331 ● Salin perlindungan Adobe DRM

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