Dr Sevtap Ünal is a Professor at Izmir Katip Celebi University, Turkey, having received completed her Master”s degree and PhD from Ataturk University, Turkey. Her research interests lie in the areas of consumer behaviour, consumer psychology, and marketing research. She has published numerous books and articles in both national and international journals.
1 Ebooks by Sevtap Ünal
Enes Emre BaAYar & Aysel ErciAY: Virtual World and Marketing
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publicat …
PDF
DRM
€115.83
