The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
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Format PDF ● Halaman-halaman 504 ● ISBN 9781136242861 ● Penyunting Enrique Bigne & Ajay K. Manrai ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 6 kali ● Mata wang EUR ● ID 2881334 ● Salin perlindungan Adobe DRM
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