Pengarang: Luiz Moutinho

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Luiz Moutinho is Professor of Bio Marketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University.  Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals.  Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.




20 Ebooks by Luiz Moutinho

Luiz Moutinho & Mladen Sokele: Innovative Research Methodologies in Management
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research …
PDF
Inggeris
€128.39
Luiz Moutinho & Mladen Sokele: Innovative Research Methodologies in Management
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research …
PDF
Inggeris
€117.69
Graeme Hutcheson & Paulo Rita: Advances In Doctoral Research In Management
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations managem …
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Inggeris
DRM
€194.99
Luiz Moutinho & Kun-huang Huarng: Advances In Doctoral Research In Management (Volume 2)
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations managem …
PDF
Inggeris
DRM
€189.99
Luiz Moutinho & Kun-huang Huarng: QUANTITATIVE MODELLING IN MKTG & MNGT
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem s …
EPUB
Inggeris
DRM
€62.99
Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different indust …
EPUB
Inggeris
DRM
€104.99
Luiz Moutinho & Kun-huang Huarng: QUANTI MODEL MKT & MGMT (2ND ED)
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem …
EPUB
Inggeris
DRM
€77.99
Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai: The Routledge Companion to the Future of Marketing
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to ch …
EPUB
DRM
€56.74
Enrique (University of Valencia, Spain) Bigne & Ajay K. (University of Delaware, USA) Manrai: The Routledge Companion to the Future of Marketing
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to ch …
PDF
DRM
€56.70
Luiz Moutinho & Paul Phillips: Contemporary Issues in Strategic Management
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a d …
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Inggeris
DRM
€76.10
Graeme D Hutcheson & Luiz Moutinho: SAGE Dictionary of Quantitative Management Research
A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and im …
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Inggeris
DRM
€62.87
Richard P. Bagozzi & Luiz Moutinho: Routledge Companion to Marketing Research
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming ma …
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Inggeris
DRM
€54.01
Richard P. Bagozzi & Luiz Moutinho: Routledge Companion to Marketing Research
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming ma …
EPUB
Inggeris
DRM
€53.81
Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho & Professor Alfonso (University of Huelva, Spain) Vargas-Sanchez: Strategic Management in Tourism
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global …
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Inggeris
DRM
€52.88
Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho & Professor Alfonso (University of Huelva, Spain) Vargas-Sanchez: Strategic Management in Tourism
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global …
EPUB
Inggeris
DRM
€51.98
José Luís Reis & Eduardo Parra López: Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMark Tech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2 …
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Inggeris
€309.23
Luiz A M A M Moutinho & Charles S S Chien: Problems in Marketing
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The pr …
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Inggeris
DRM
€72.99
Luiz Moutinho & Karla Menezes: Neuromarketing
A mente humana guarda em si um mundo fascinante. Neste mundo, os renomados especialistas em neurociência, biometria e marketing, Profº Luiz Moutinho e Profª Karla Menezes, unem seus conhecimentos par …
EPUB
Portugis
DRM
€10.99
Luiz Moutinho & Moran Cerf: Biometrics and Neuroscience Research in Business and Management
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. Th …
EPUB
Inggeris
DRM
€109.95
Moran Cerf & Luiz Moutinho: Biometrics and Neuroscience Research in Business and Management
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. Th …
PDF
Inggeris
DRM
€123.54