‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around ‘social change’.
Multidisciplinary in approach, this important book draws toge...
Jadual kandungan
Preface ~ Michael P. Kelly;
Introduction ~ Fiona Spotswood;
Part one: Exploring the history, theory and politics of ‘behaviour change’;
The politics of beh...
Mengenai Pengarang
Dr Fiona Spotswood is a senior lecturer in marketing at the University of the West of England. Fiona’s research takes a cultural view of socially problematic beha...