‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around ‘social change’.
Multidisciplinary in approach, this important book draws together insights from a selection of the principal thinkers in fields including public health, transport, marketing, sustainability and technology. The book explores the political and historical landscape of behaviour change, and trends in academic theory, before examining new innovations in both practice and research. It will be a valuable resource for academics, policy makers, practitioners, researchers and students wanting to locate their thinking within this rapidly evolving field.
Mục lục
Preface ~ Michael P. Kelly;
Introduction ~ Fiona Spotswood;
Part one: Exploring the history, theory and politics of ‘behaviour change’;
The politics of behaviour change ~ Michael P. Kelly;
An introduction to theories of behaviour ~ Tim Chatterton;
Intervention design and evaluation: behaviour change imperatives ~ Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt;
Government legislation and the restriction of personal freedoms ~ Alan Maryon-Davis;
Evaluating the impact of policy: the built environment and travel behaviour ~ Steven Melia;
Nudge: recent developments in behavioural science and public policy ~ Michael Hallsworth and Michael Sanders;
Social marketing and multidisciplinary behaviour change ~ Alan Tapp and Sharyn Rundle-Thiele;
Technology and the formation of socially positive behaviours ~ Adam Joinson and Lukasz Piwek;
Part two: Critique, innovation and new ideas;
Stakeholder marketing and the subversion of public health ~ Gerard Hastings and Marisa de Andrade;
Participation in behaviour change: technique or tyranny? ~ Katie Collins;
Values and public expressions of concern ~ Tom Crompton;
Social practices and behaviour change ~ Daniel Welch;
The emergence of systems thinking in behaviour change: a public health focus ~ Esther Trenchard-Mabere;
Conclusion: what is the future of ‘behaviour change’? ~ Fiona Spotswood and Alex Marsh
Giới thiệu về tác giả
Dr Fiona Spotswood is a senior lecturer in marketing at the University of the West of England. Fiona’s research takes a cultural view of socially problematic behaviours and recently her primary research has developed into an exploration of the implications of marketing on various cultural phenomena which are damaging to societal wellbeing.
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