Herbert Woratschek 
Neue Aspekte des Dienstleistungsmarketing [PDF ebook] 
Konzepte fur Forschung und Praxis

Communities are rightly concerned about the indiscriminate use of natural resources, environmental pollution, poverty, health, and education, among other social problems. Extractive and industrial co …

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …

Computational intelligence, a sub-branch of artificial intelligence, is a field which draws on the natural world and adaptive mechanisms in order to study behaviour in changing complex environments. …

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are m …

Workforce mobility and cultural diversity within contemporary international organizations pose unique challenges for managers and HR professionals. Overcoming the challenges of developing and trainin …

This book comprises nine papers approaching designed institutions and their interplay with spontaneous institutions from various angles. While the evolution of spontaneous institutions is quite well …

Case Studies in Strategic Planning shows you how to do systematic strategic planning in real-life cases, regardless of your level of expertise. The simplified version of this methodology and its anal …

The authors of this work argue strongly that the decentralization that has taken place in China over the past two decades threatens to undermine the future of reform and perhaps even the state itself …

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-dri …