Hermann Diller & Steffen Müller 
Pricing [EPUB ebook] 
Prinzipien und Prozesse der betrieblichen Preispolitik

Sokongan

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.

€43.99
cara bayaran

Mengenai Pengarang

Emeritus Prof. Hermann Diller taught marketing at the University of Erlangen&Nuremberg. Prof. Markus Beinert teaches marketing for capital goods at the Weihenstephan-Triesdorf University of Applied Sciences. Prof. Björn Ivens holds the Chair of Sales and Marketing at the University of Bamberg. Prof. Steffen Müller heads the Behavioural Management Department at the ZHAW School of Management and Law in Winterthur.

Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Jerman ● Format EPUB ● Halaman-halaman 572 ● ISBN 9783170348943 ● Saiz fail 7.3 MB ● Penerbit Kohlhammer Verlag ● Bandar raya Stuttgart ● Negara DE ● Diterbitkan 2020 ● Edisi 5 ● Muat turun 24 bulan ● Mata wang EUR ● ID 7681421 ● Salin perlindungan Social DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

6,794 Ebooks dalam kategori ini