This open access book investigates how trade unions representing different social classes use You Tube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use You Tube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via You Tube.This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age.
Jenny Jansson & Katrin Uba
Trade Unions on YouTube [EPUB ebook]
Online Revitalization in Sweden
Trade Unions on YouTube [EPUB ebook]
Online Revitalization in Sweden
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Bahasa Inggeris ● Format EPUB ● ISBN 9783030249144 ● Penerbit Springer International Publishing ● Diterbitkan 2019 ● Muat turun 3 kali ● Mata wang EUR ● ID 7100345 ● Salin perlindungan Adobe DRM
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