Jenny Jansson & Katrin Uba 
Trade Unions on YouTube [EPUB ebook] 
Online Revitalization in Sweden

Ủng hộ

This open access book investigates how trade unions representing different social classes use You Tube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use You Tube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via You Tube.This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age.

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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9783030249144 ● Nhà xuất bản Springer International Publishing ● Được phát hành 2019 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7100345 ● Sao chép bảo vệ Adobe DRM
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