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Jochen Wirtz
Winning In Service Markets: Success Through People, Technology And Strategy [PDF ebook]
Success through People, Technology and Strategy

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–>Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. –> –>

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 704 ● ISBN 9781944659066 ● Saiz fail 38.4 MB ● Penerbit World Scientific Publishing Company ● Bandar raya Singapore ● Negara SG ● Diterbitkan 2016 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5027460 ● Salin perlindungan Adobe DRM

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