–>Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. –> –>
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Taal Engels ● Formaat PDF ● Pagina’s 704 ● ISBN 9781944659066 ● Bestandsgrootte 38.4 MB ● Uitgeverij World Scientific Publishing Company ● Stad Singapore ● Land SG ● Gepubliceerd 2016 ● Downloadbare 24 maanden ● Valuta EUR ● ID 5027460 ● Kopieerbeveiliging Adobe DRM
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