An industry expert shows readers how to get the best return on
investment from corporate events
Corporate events and business entertaining are a major part of a
company’s communication, marketing and public relations strategy.
They are used by businesses of all sizes to solicit new business,
create a corporate or brand image, and retain and build loyalty
with existing suppliers and customers. They can also be used
effectively to elicit peak performance from employees and produce
camaraderie and teamwork among co-workers. The corporate event bar
has been raised dramatically and the competition to craft something
original that will help a business create public awareness as well
as industry and media buzz is fierce.
Staged effectively, business functions can contribute to a
company’s success, standing, profitability and business
development. But corporate events and business entertaining can
also seriously damage a company’s image and put the company and its
management in potentially high-risk situations if not handled
carefully, professionally, and appropriately. Corporate boards and
chief executives are now seeing how company scandals played out in
the headlines can estrange customers, sink stock prices, and end
careers in a matter of minutes. And many of the transgressions that
have been made public have been linked to corporate events and
business entertaining.
The Executive’s Guide to Corporate Events and Business
Entertaining provides executives with all the information they
need before they plan, host, sponsor, or attend corporate events.
It gives rising and established executives the tools they need to
move ahead with confidence in planning their next company
function.
Jadual kandungan
Acknowledgments.
Preface.
Chapter One. The Evolution of Business Functions and the Ways
They can Be Used to Successfully Drive Business Growth.
Section 1: Traditional Business Functions: What They Are and the
Returns They Can Bring.
Section 2. Advanced Business Functions: What They Are and the
Returns they Can Bring.
Chapter Two. How to Qualify Your Company Objectives for a
Proposed Business Function.
Chapter Three: Selecting Events to Successfully Meet Specific
Company Objectives.
Section 1. Traditional Business Functions.
Section 2. Advanced Business Functions.
Chapter Four. Taking Stock and Planning Ahead.
Chapter Five. Spending Your Company’s Dollars Where They Matter
Most.
Chapter Six. Identifying Potential Landmines.
Chapter Seven. Protecting Yourself and Your Company from
Red-Flag Areas.
Chapter Eight. Benefiting from a Competitive Analysis.
Chapter Nine. Exceeding Expectations Through Execution.
Chapter Ten. Establishing Codes of Conduct and Setting Company
Standards.
Chapter Eleven. Tracking and Analysing Your Results.
Conclusion.
Appendix.
Index.
Mengenai Pengarang
Judy Allen is one of the world’s leading authorities on
staging, event and lifestyle design and the bestselling author of
ten books for the professional, business and consumer markets.
Allen, a master of creative design, has flawlessly executed
successful special events-corporate, social, and celebrity-for up
to 2, 000 guests at a time in more than 30 countries around the
world. She has designed and produced memorable events such as
Disney’s worldwide theatrical opening-night gala for Beauty and
the Beast, and the orchestration of Oscar-winning director
Norman Jewison’s 25th anniversary celebration for Fiddler on the
Roof.
Highly skilled in staging events that are strategically designed to
be one-of-kind experiences and a master of transforming the energy
of an event environment by engaging the senses with trademark
primary design principles, Allen has worked closely with CEOs,
CFOs, presidents and their executive staff around the globe to
create, implement and oversee their corporate and social business
events.
The many diverse events that Allen has designed and executed extend
from complex one-day events to elaborate arrangements of theme
productions taking place over the course of a week. These events
ranged from very exclusive VIP events to multimillion-dollar,
multimedia fantasy extravaganzas including seven new-car product
launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (href=’http://www.2jproductions.com/’>www.2jproductions.com)
partner, Joe Shane, are now bringing their dynamic creative energy,
innovative style and perceptive insight to home, life and lifestyle
design and world class resorts around the world through Sensual
Home Living (href=’http://www.sensualhomeliving.com/’>www.sensualhomeliving.com)
and other initiatives.
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