Klaus Barth & Hans-Joachim Theis 
Hotel-Marketing [PDF ebook] 
Strategien – Marketing-Mix – Planung – Kontrolle

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

First published in 1979, Supplies Management for Health Services looks at the characteristics and problems of hospital suppliers and examines the way in which the hospital and the National Health Ser …

One of the worst recessions for the past 100 years, businesses failing, a revolution in technology, increasing financial constraints, compliance stifling the ability to be nimble, changing consumer b …

Over 500, 00 people in high-impact businesses such as energy and banking, now use ethicability as the way to make the right decisions in moments of truth. Ethicability helps us to decide what’s right …

Evolving digital communication, and the way workers use it to interact with each other, is a constant feature of the workplace. However, the Covid-19 pandemic has dramatically altered the way that mi …

Exporting Africa explains how firms, which have developed export trade in Sub-Saharan economies, have been able to sustain their competitiveness in the face of rapid technological change in the inter …

Benefits realization management (BRM) is a key part of governance, because it supports the strategic creation of value and provides the correct level of prioritization and executive support to the co …

Throughout Integral Operational Leadership, Park acknowledges that the principles, perspectives and priorities highlighted in his first book Collaborative Wisdom: From Pervasive Logic to Effective Op …

For policy makers and policy implementers, design challenges abound. Every design challenge presents an opportunity for change and transformation. To get from policy intent to policy outcome, however …