Klaus Barth & Hans-Joachim Theis 
Hotel-Marketing [PDF ebook] 
Strategien – Marketing-Mix – Planung – Kontrolle

In Project Risk Governance, Dieter Fink breaks new ground in two ways. Firstly, he places project risk management in the context of today’s organisations in which objectives are increasingly implemen …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity …

With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot …

The extraordinary beauty, cultural wealth, and diversity of EU’s coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate i …

The economic integration of Southeast Asia or ASEAN Economic Community (AEC) offers enormous opportunities for its members to develop and collectively collaborate with other economies. Combining the …

Tourism is an economic and social phenomenon that is centered on a tourist s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers …