Luiz Moutinho 
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT [EPUB ebook] 

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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 924 ● ISBN 9789814689625 ● Saiz fail 12.0 MB ● Penerbit World Scientific Publishing Company ● Bandar raya Singapore ● Negara SG ● Diterbitkan 2016 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5528542 ● Salin perlindungan Adobe DRM
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