Service Business Development

Manfred Bruhn & Karsten Hadwich

Manfred Bruhn & Karsten Hadwich
Service Business Development [PDF ebook]
Strategien – Innovationen – Geschäftsmodelle. Band 1

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Im „Forum Dienstleistungsmanagement“ diskutieren renommierte Autoren umfassend und facettenreich, wie Unternehmen durch Serviceleistungen eine zielorientierte Unternehmensentwicklung betreiben können. Die Autoren erläutern, welche verschiedenen Konzepte und Techniken zur Professionalisierung des Service Business Development eingesetzt werden können und zeigen unterschiedliche branchenspezifische Perspektiven auf.

Im Band 1 werden die konzeptionellen Grundlagen und Strategien des Service Business Development sowie die Entwicklung von Serviceinnovationen und servicebasierten Geschäftsmodellen betrachtet.

Der Inhalt

Konzeptionelle Grundlagen des Service Business Development

Strategien des Service Business Development

Entwicklung von Serviceinnovationen

Entwicklung von servicebasierten Geschäftsmodellen

Branchenspezifische Besonderheiten des Service Business Development

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Konzeptionelle Grundlagen des Service Business Development.- Strategien des Service Business Development.- Entwicklung von Serviceinnovationen.- Entwicklung von servicebasierten Geschäftsmodellen.- Branchenspezifische Besonderheiten des Service Business Development.- Serviceteil.

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Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement am Institut für Marketing & Management der Universität Hohenheim.

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Bahasa Jerman ● Format PDF ● Halaman-halaman 646 ● ISBN 9783658224264 ● Saiz fail 8.8 MB ● Penyunting Manfred Bruhn & Karsten Hadwich ● Penerbit Springer Fachmedien Wiesbaden ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2018 ● Muat turun 24 bulan ● Mata wang EUR ● ID 6391606 ● Salin perlindungan Social DRM

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