Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.
3 Ebooks by Olivier Toubia
John R. Hauser & Glen L. Urban: From Little’s Law to Marketing Science
The legacy of a pioneer in operations research and marketing science.John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing science …
PDF
Inggeris
DRM
€149.52
K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, an …
PDF
Inggeris
DRM
€121.98
K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, an …
EPUB
Inggeris
DRM
€122.45
