Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.
3 Електронні книги від Olivier Toubia
John R. Hauser & Glen L. Urban: From Little’s Law to Marketing Science
The legacy of a pioneer in operations research and marketing science.John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing …
PDF
Англійська
DRM
€147.06
K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, …
PDF
Англійська
DRM
€119.07
K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, …
EPUB
Англійська
DRM
€120.44
