This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today’s business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding?
The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today’s fast-paced professional world.
Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
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Stavros Papakonstantinidis is an assistant professor of strategic communications and a certified professional for online training. He has been assigned to be Cedefop’s delegate for EU-related research projects on the labor market as Greece’s Individual Country Expert. He received his doctorate in the social sciences from the University of Leicester, his MSc in strategic communications from Ithaca College, and his BA in communication and mass media from State University of New York (SUNY) at New Paltz. He has 15 years’ experience working in hospitality marketing, public relations, and organizational communication.
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